Activate Your Main Character Era

Real business sense, reimagined for the heart-led founder

For the ones who are done performing for someone else’s dream. You’re ready to live and lead from the truth of who you really are. What you’re working on is making it real – building something that sustainably grows, that you can count on, and that feels like you. That’s the work I’m here for.

New! Brand Guide & Template Bundle

New! Brand Guide & Template Bundle

Magnetic Personal Brand Guide + Template Bundle
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Done contorting yourself to fit a brand that was never really yours?

This self-paced guide is for the founder who's ready to stop performing and start transmitting – a 20-page guide with somatic practices, reflective prompts, and the Magnetic Brand Foundation template to capture who you actually are.

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Hi, I’m Lily

I spent years inside fast-growing companies as a marketing exec – VP-level, multiple six figures, advancing quickly.

I was good at it. But something fundamental was missing.

I had learned to succeed within systems that rewarded speed and output, and doing so required me to stifle the deeper knowing I was here to offer.

The day I was laid off turned out to be the most clarifying moment of my career. It gave me space to stop performing and start listening – to my body, my values, and the work I was really here to do.

Now, I help heart-led creatives and founders build brands that grow their business and feel like them.

  • Human Design Manifestor 3/5

  • I do my best work when I’m listening to my authentic creative urges and collaborating with big-hearted dreamers

  • Based in the foothills of the Sierra Nevadas

  • "Lily seamlessly blends emotions, intuition, and practical forward action to support you in reaching your goals. I highly recommend working with her!"

    – Frida T., Textile Artist

  • "Lily's leadership is a rare blend of intellect and old-school soul that makes her unforgettable. Working with her has been a true gift."

    — Erinn H., Operations Leader

  • “Lily is a leader who understands her people and knows how to inspire them, a creative who can find the message in a forest of noise, and a human who cares deeply about the human experience.”

    — Matt D., Creative Director